About

We teach style from first principles—clear, ethical, and measurable.

Style Fundamentals exists to remove noise from personal style. We focus on what compounds: fit, proportion, color, texture, and context. Our team builds accessible, evidence-informed courses and supports every learner with humane, practical systems.

Mission

Make style education simple, ethical, and available to everyone—without gatekeeping or trend-chasing.

Clarity Integrity Results

Method

Start with constraints. We teach a small set of repeatable decisions and test them in your real life. Measure, adjust, repeat.

Inputs Feedback Iteration

Team Philosophy

We ship thoughtfully and maintain high standards. Every artifact must be accessible by default and considerate of time and attention.

Accessibility Sustainability Care

Our Methods in Detail Process

We begin with a quick audit—lifestyle, environment, role, and taste. Then we construct a compact palette and silhouette library, run low-stakes experiments, and collect two forms of evidence: how you feel and how often you repeat the outfit. We prioritize retention over novelty.

Accessibility Pledge AA+

All content targets WCAG 2.2 AA or higher. We measure color contrast, provide transcripts, support keyboard-only navigation, and avoid motion traps. If you spot an issue, the team responds within 72 hours.

Measurement Framework Metrics

We track: decision time per outfit, cost-per-wear, and repeat rate. Improvements of 20–40% are common within 6 weeks. All metrics are opt-in and privacy-respectful.

Take the Values Pledge

Join our commitment to clarity, inclusion, and integrity. Signing takes under a minute and unlocks bonus tools in your account when available.

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By signing, you affirm that you will:

Give clear, kind feedback.
Prioritize accessibility in every deliverable.
Measure outcomes, not effort.